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South Africa tourism and Emirates Airlines in new pact to boost visitor arrivals

Emirates airlines and South African tourism authorities have signed a Memorandum of Understanding that will see the two entities jointly promote and boost visitor arrivals and inbound traffic to the country from key markets across the airline’s network.

The MOU was signed on the sidelines of the Arabian market by Mr Badr Abbas, the airline’s Senior Vice president commercial operation for Afirca and the South Africa tourism’s acting Chief Executive Officer Mr Themba Khumala.

Also present at the signing ceremony was Mr Adnan Kazim, the airline’s Chief Commercial Officer, South Africa’s tourism minister Lindiwe Sisulu and other senior government officials from South  African consulate in Dubai including the Counsul General David Magabe together with members of the South Africa Tourism Board.

 Mr Adnan Kazi said that for more than 25 years Emirates has invested in and grown operations to South Africa.

“We are working hard to restore our services to pre-pandemic levels to help generate more opportunities for travelers from around the world to experience South Africa’s unique natural experience, world-renowed cuisines, and local culture,” he said.

He added that the Arline was well placed to support the recovery of South Africa’s tourism sector and help raise the profile of the destination again, offering conviniet connections from over 130 destinations and providing even more links for travelers.

Minister  Lindiwe Sisulu welcomed the signing of this MOU, citing the benefits it will yield for travels between South African and the Middle East.

“We want to continue ensuring ease of aceess into South Africa for the Middle Eastern travelers and this collaboration will assist us in elevating our trade efforts in terms of packaging the destination. We look forward to welcoming more travelers from the middle East to experience the various quality assured products and experiences that cater for this market, including  family friendly accommodation establishments and activities, a diverse offering of cuisines as well as wildlife and safri,” the minister said.

Under the MOU, Emirates will explore opportunities to promote South Africa and encourage travelers to experience the abundance of attractions that the country has to offer across its network of over 130 destinations. South Africa tourism will also work closely with the airline to support travel trade partners and tour operators across its network to devlop and promote itineries , introduce special packages and promotional giveaways, encourage incentives, among other marketing initiatives.

Both parties will also explore opportunities to collaborate on joint advertising and marketing campaigns as well as familiarization programmes to South Africa for travel trade and media representatives, among other inititbves. 

Emirates will also support the transport of South African tourism marketing collateral to select destinations in its network.

Emirates has been serving South Africa for 27 years, connecting close to 20 million travelers to and from South Africa and Dubai and beyond to its global network, firmly establishing the airline as a long term partner of the country  in aviation, tourism and trade.

Currently, the airline  serves South Africa with 26 flights weekly including double daily services to Johannesburg, daily services to Cape town and five weekly flights to Durban.

Customers can also access popular regional destinations across the country via the airlines’s codeshare agreements with South African Airways and Airlink, and interline agreements with FlySafari and Cemair.

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