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Investors wooed to invest in African tourism sector

Madrid, Spain, 20 May 2021 – World leaders from across the tourism sector have been asked to harness and unlock the potential of investments  for Africa’s growing  tourism sector during this year’s edition of the Forum for Tourism investment and Business (INVESTOUR).

This year’s INVESTOUR held virtually on during the FITUR International Tourism Trade Fair, united government representatives together with experts from international organizations and players from the private sector.

The event was co-organized by Casa Africa, FITUR and the World Tourism Organization (UNWTO), building on the latter’s 2030 Agenda for Africa.

This year, the focus was on the importance of promoting sustainable investments to help the sector recover from the effects of the COVID-19 pandemic. On the agenda were the role of public-private partnerships, building resilience, and promoting innovation at every step of the broad tourism value chain.

A roundtable discussion on “Revitalizing Tourism Post-COVID-19”, explored ways to identify and reach new markets and develop new tourism products.

Contributing were  Mouhamed Faouzou, Technical Advisor to the Minister of Tourism and Air Transport  of Senegal, Dr. Alfonso Vegara, Founder and President of Fundación Metrópoli, and  Alberto Virella Gomes, Ambassador-at-Large for the Africa Plan, Ministry of Foreign  Affairs for Senegal.


 This was followed by a series of investment webinars led by UNWTO experts, with a special focus on sustainability and capacity development.


In a message to the INVESTOUR delegates, Secretary-General Zurab Pololikashvili stressed the importance of government-initiated Ease of Doing Business reforms and invited delegates to join UNWTO for its 64th Commission for Africa and the 2nd UNWTO Global.

Tourism Investment Forum in Africa, both to be held in Cabo Verde this September.

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