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All set for next week’s inaugural Africa’s Travel & Tourism Summit


The Department of Tourism and South African Tourism will host the first ever Africa’s Travel and Tourism Summit, which is set to take place from September 19 to 21 2021, in  South Africa.

The summit will coincide with South Africa’s Tourism months.

According to organisors, the Summit aims to be a catalyst for engagement on the current state of tourism on the African continent.

Taking into account challenges facing the global tourism industry, the Summit will, through various engagement sessions, gather the tourism sector to share insights and ideas that explore collaborative efforts which can lead to recovery.

“With an array of issues currently facing the sector, Africa’s Travel and Tourism Summit aims to attract African community delegates, African Tourism Ministers, industry Associations, Tourism Boards, Destination Marketing Organisations as well as various partners across the tourism value chain,” a statement from the organiser read.  

Some of the major topics for discussion at the Summit will be aviation, innovation, technology, the health and safety protocols currently in place, as well as the continent’s positioning post the COVID-19 pandemic. 

SA Tourism’s Acting CEO, Sthembiso Dlamini, highlighted that the African continent is resilient and that this Summit is important as it will contribute towards picking up the momentum within the sector, as it works towards an inclusive recovery.

“The COVID-19 pandemic may have dealt tourism, both business and leisure tourism, a heavy blow, but we are now in the recovery phase, and a summit of this nature is critical in ensuring that we are aligned as a continent whilst reigniting the tourism industry,” Dlamini said.

The Summit will be hosted in a hybrid format, over a two-day period. Delegates will have the option of attending virtually, or at identified venues across South Africa, or at three additional locations on the rest of the African continent, pending COVID-19 lockdown regulations. All venues will have COVID-19 health and safety protocols in place.

“We have opted for the hybrid format in order for us, as a continent, to lead the way in demonstrating how tourism can be enjoyed safely whilst adhering to health protocols. It is important that we are diligent in reigniting the sector, as it contributes significantly to the African economy,” adds Dlamini.

Due to the COVID-19 pandemic, the Department of Tourism as well as South African Tourism were not able to host the MICE-focused Meetings Africa and leisure-focused Africa’s Travel Indaba 2021 editions which usually take place in February and May annually.  

While this particular summit is not  a replacement, it provides a new platform to showcase the African continent’s leisure tourism offerings and business event capabilities.

“In the absence of Africa’s Travel Indaba in 2020 and 2021, Africa’s Travel and Tourism Summit is an innovative initiative for promoting intra-Africa tourism and also for sharing insights into the “state of readiness” for South Africa and the rest Africa to welcome the world during and post-COVID-19 pandemic,” Kwakye Donkor, the Chief Executive Officer at Africa Tourism Partners said.


He added; “I commend South African Tourism and the South African National Convention Bureau, for once again, showing commitment and leadership in tourism promotion across the continent. It will be so great to meet traditional and emerging trade partners again during the Summit. Well done to Team South Africa Tourism! We look forward to a very fruitful Summit.” 

40 Topics, Two Days, One Continent – The Journey to Re-Awakening

The official programme for the upcoming Africa’s Travel & Tourism Summit is now live on https://www.africatourismsummit.com/africatourismsummit/

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Ms Pamela Amia is a Multimedia Journalist, Conservationist and traveler.


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